Seth Godin, one of today's most influential business thinkers, writes bestselling books like Purple Cow and All Marketers Are Liars. And in between he delivers a daily stream of ideas on one of the world’s most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, Small is the New Big offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, “I dare you to read any ten of these essays and still be comfortable settling for what you’ve got. You don’s have to settle for the status quo, for being good enough, for getting by, for working all night.”