Anita Roddick is one of the world’s most outspoken, controversial and successful entrepreneurs of the age. Business As Unusual charts the story of Roddick and The Body Shop. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, whilst opening scores of shops a year. Roddick and The Body Shop is one of the business success stories of the century. This book shows you how and why. (Takakansiteksti)

Kirjailija

Dame Anita Roddick (1942 Littlehampton, Sussex – 2007 Chichester) oli brittiläinen yrittäjä ja The Body Shop -ketjun perustaja. Liike korostaa toiminnassaan ekologista vastuuta ja yhteiskunnallista merkittävyyttä. Roddick perusti ketjun Brightonissa vuonna 1976.

Anita Roddick, Wikipedia (fi)