Käytettyjen kirjojen verkkokauppa
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. (Lieveteksti)
Author
Martin Lindstrom is a Danish Author and one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends three hundred days on the road every year, advising top executives of companies including the McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, the Walt Disney Company, and GlaxoSmithKline. He has been featured in the Washington Post, USA today, Fast company and more. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
Teoksen nimi | Buyology - Truth and Lies About Why We Buy |
Tekijä | Lindstrom, Martin |
Muut tekijät | Underhill Paco (esipuhe) |
Kieli | Englanti (in English) |
Kustantaja/Julkaisija ja julkaisupaikka | Doubleday / Random House, New York |
Julkaisuvuosi, alkuperäinen | 2008 |
Painos, painopaikka ja -vuosi | Painettu Yhdysvalloissa |
Sivumäärä | 241 sivua |
Alkuperämaa | Yhdysvallat |
ISBN | 978-0-385-52388-2 |
Korkeus / cm | 21,7 cm |
Leveys / cm | 14,8 cm |
Paksuus / cm | 2,4 cm |
Paino / g | 398 g |
Kuntoluokka (ja -kuvaus) | K4 (erinomainen) |
Sidonta | Sidottu (kovakantinen), paperinen kansilehti |
Koodi | ES1017 |